PRESS RELEASE: After three successful years together, the training wear brand ICIW chooses to extend and deepen its cooperation with Speed, one of Sweden's largest 3PLs, regarding logistics management. The new agreement extends over five years.
ICIW (ICANIWILL) is a fast-growing Swedish fitness apparel brand, with a strong presence both online and internationally. Since 2023, the company has collaborated with Speed in logistics, a partnership that is now being extended and deepened.
- We have had a stable and value-creating collaboration with Speed for several years, and see great opportunities to develop it further. We look forward to finding new efficiencies together and strengthening our logistics for the future," says Pontus Eriksson, COO at ICIW.
In connection with the new agreement, ICIW's logistics will be moved from Speed's facility in Gothenburg to the logistics center in Borås. The move enables increased automation, improved flows and further efficiency improvements, with the goal of creating an even more scalable and sustainable logistics solution. Speed will continue to handle both B2C and B2B flows, with a focus on customer experience, flexibility and growth.
- We are very pleased that ICIW has chosen to continue its growth journey together with us. It is proof that our joint work creates value, both operationally and strategically. The move to Borås gives us the opportunity to take the next step in automation and flow optimization," says Johan Appelkvist, Business Development Manager at Speed.
The new agreement will enter into force in the fall of 2025. The move to Borås is planned to be implemented in stages, with the aim of being fully operational in the new facility after the end of the year.